We say this a lot, but this is another one of our favorite movements in our kettlebell training, probably because it hits the posterior side of the body which is oftentimes what people need most, but they tend to focus too much on the anterior (front side) of the body in their kettlebell training.
Glutes, hammies, lats, rhomboids, hip stability, and trunk stability are all challenged in this movement. Give it a try and make it a mainstay in your kettlebell training programs. See if you can keep your balance like Coach Brandon!